We are all in a rat race, and trying to out-perform each other in this mad world. Every technological advancements is combined with a race to be the top performer in that niche. The basic foundation for all competition starts with the right landing page.
Effective landing page strategies help your pages to stand out in the competition. When you implement the right strategies in your landing page you can draw in the right traffic that will increase your click-through-rates and conversions.
Designing a landing page is not a complex process. You can do that easily with prebuilt templates using different platforms. However, it comes down to the strategies that will define the impact of your landing pages. In this article, we will be exploring the top 7 strategies that will help you design landing pages for significant growth in conversions.
What is an effective landing page?
A landing page is an effective, knowledgeable, and visually appealing page that drives users to making business transactions. Every business tries to have a significantly higher conversion number on their landing page. An effective landing page should have useful content, effective media, and high impact CTAs that will help you improve your conversion rate.
In general terms, it has been observed that landing pages have a conversion rate of 10% or more, if they have been designed aesthetically. However, you should not focus on achieving this number. You should try to put out your best efforts to build and design the most effective landing page. This can be achieved with efficient landing page designs and strategies that will drive in the right traffic and help you in scaling up your business.
What is the need to design an effective landing page?
Landing page optimization plays a key role in building effective strategies that drive maximum growth. When your website landing page design is precisely designed for your audience, you will notice a significant increase in the revenue generation of the business.
In this section, we will explore the top necessities to have an effective landing page design. They include –
- Media content
- Interactive CTAs
- Quick loading speed
- Compelling headlines
- Highly responsive interface
- Simple, precise, and crisp content
- Continuous retesting and improvements
- High quality graphics and interactive visuals
- Showcase your USP (Unique Selling Proposition)
- Focus on grabbing psychological attention of users
- Match your brand image with the colour format of the page
When you focus on fulfilling all these basic requirements, your landing page design will be efficient in driving sales and continuous conversions. Following these simple design strategies will help you build the most successful landing page for your business.
Top 7 landing page strategies
Let’s now get into the meat of the article. We have narrowed down this wide spectrum to the top seven strategies that we will be discussing in this article. These strategies have a significant impact on the conversions in your page as seen from various researches and surveys.
1. Offering Incentive to the Visitors
Who says NO to a free offer or a discount? Attracting your customers with free gifts, offers, discounts, coupons, and other such incentives to attract people towards making purchases. Free trials, demos, and signature pieces add to the intuitiveness of the people exploring your products.
You can also use AI-powered technologies and cookies to track the individual interests of various users. This will help you provide the right recommendations and suggestions to various users. With the right recommendations, you can increase the chances of making a quick sale and also increasing your revenue significantly.
2. Provide a Free Demo
A quick and efficient way to grab the attention of users on the landing page is to give them a quick bite of your product. This is simply possible by providing them with a demo or a free trial. When your users understand the features and functionalities of the product, they will be tempted to make a deal.
Additionally, you can customise this functionality button depending on the service or product you are offering. You can use “Test drive now” if you are building a landing page for a workshop or “try it now” when offering a SaaS product for businesses to use before subscribing.
3. Keeping It Simple
By keeping it simple, we mean that you should not provide the users with a host of different links, resources, and products to explore on your landing page. The details on the landing page should be pertaining to the product that you are targeting. This will eliminate distraction and help users on the landing page make a quick decision.
Additionally, minimum links and buttons will mean that there will be just one CTA on the page. When users are provided with a highly focused and curated picture of a particular product, they end up making the decision quickly. This will increase the conversion rate of the landing page and make that page an helpful resource.
4. A Subtle Customer Support Approach
You should have a Chatbot on the landing page, which does not make a prompt appearance on the page. The chatbot should have a subtle approach that shows the users its presence without giving an overwhelming feeling. When you display your Chatbot openly, certain users do not feel the same. They tend to close the page and move away to some other source.
Further, you should ensure that you use AI-powered technology to understand the personal interest of various users. This will help you provide the right suggestions to the right audience, providing them with the gentle push required to make a conversion. Further, do not try to get too much out of the users using the chatbots on the landing page.
5. Visual Appeal
The colour format that you use for the landing page should match with the colour on the brand image. By maintaining a singular semantic across different pages, you can provide a seamless layout for your users to explore your business. Sudden and rapid changes in colour of the page will have a negative impact on your users.
A subtle display is necessary that should not be crowded with an overload of media and resources. The warm hues, the font size, and the content together build a successful reputation of the brand, helping users make a quick decision. The visual appeal will ensure that users bookmark the page even if they are not willing to make business with you at the moment. People will remember your brand’s visual appeal.
6. Display Social Proof
There are typically two different ways in which you can achieve this. The first is to have a small display space where new and recent orders can pop up. This will give an indication to people on the landing page that users are actively involved in doing business. Further, a continuous stream of new orders will indicate how reputable and trusted your brand image is.
The second method is to show a numeric value of the users that have visited the page in that week or month. When the numeric value is a high number, people will be confident of purchase or an order. Building trust will help you establish a loyal user base and scale up your business with confidence.
7. Express Urgency
In the fast paced technological world, people are continuously faced with the Fear of Missing out (FoMo). You can use this to your advantage. Good marketing skills require you to identify the key skills that connect your brand to the target audience. You can induce the fear of missing out on the latest trend by depicting scarcity.
It should be considered that although depicting scarcity is an efficient idea towards forcing your users to make a quick decision, there are also chances that they will consider low stocks as a bad brand image. So you will have to make this call wisely based on the demand from various categories of people.
Conclusion
Landing page serves as the point of connection between the users and the business. While businesses aim at designing landing pages with highest conversions, users tend to do business with only the pages that look visually good. The design of the page plays a greater role than the content itself. In this competitive world, visually pleasing items tend to sell out quickly. So business should focus on building the most impactful landing page for your business.
If you are on the lookout for landing page optimization, this is the right place you should be at. Virtual Oplossing will solve all your designing queries and help you build web pages that provide your business with high conversion and maximum sales.