Everyone is obsessed when it comes to giving a good first impression on their website. But they don’t want to spend a lot of time unnecessarily burning their brains to come up with the best idea. It’s no wonder everyone’s hopping on the squarespace train. Squarespace site building makes creating a website easy as pie.
With user-friendly templates, customizable designs, plus multiple tools, Squarespace lets you cook up a site that’s not just tasty to look at, but also a delight to navigate. Although the creative energy can run high, unsuspecting missteps could also occur along the way. Let’s take a look at certain mistakes to avoid when building a Squarespace site.
Cluttered Navigation
You walk into a restaurant and they hand you the menu. You take a look and the contents are incomprehensible. The words are scattered everywhere, and you can’t even tell which dish costs what. You wouldn’t want others to feel that way when they enter your website, right?
Aim for clarity and simplicity in your navigation to help guide your visitors smoothly through your site. Prioritize your most important pages or calls to action, using clear and concise labels to help visitors find what they’re looking for quickly.
Skipping the Mobile Menu
With everyone glued to their phones, a mobile-friendly site is a must. The flawless navigation of your website on the desktop screen may not work the same way on the mobile screen. You need to review this from time to time. The word “mobile-friendly” is there for a reason. If you overlook this, your website in mobile view will feature chunks of overlapping text, tiny buttons, and clunky layouts, leading your visitors straight to the exit.
Squarespace site building offers a nifty “Device View” feature that lets you preview your site on mobile. When you’re editing, click the mobile view icon at the top-right corner to see how it looks. If something seems off, you can tweak the mobile layout separately from the desktop version.
Ignoring Image Optimization
Who wants to watch movies on a website that takes forever to load? Similarly, if the images on your website are not optimized, they can slow down your site’s performance. Google loves fast-loading pages and will rank them higher.
Always make sure your images are properly sized and compressed before uploading. Use reputable tools online to shrink your images without losing quality. Aim for image dimensions that fit your layout perfectly, so they load quickly and look great.
Overlooking URL Customization
Overlooking URL customization in Squarespace site-building can create a poor user experience. Generic URLs with random letters and numbers are hard for people to remember and share, which can lead to confusion and more visitors leaving your site.
Additionally, search engines prefer clear URLs that include relevant keywords. If your URLs are not customized, your website may rank lower in search results, resulting in less organic traffic.
To enhance URL customization, use descriptive keywords, keep URLs short and simple, use hyphens for word separation, maintain a consistent structure, avoid dynamic URLs with confusing parameters, and test URLs before publishing to ensure they work correctly.
Neglecting the Favicon
A favicon, or “favorite icon,” is the tiny graphic that represents your website in browser tabs, bookmarks, and history lists. If you’re still using the default Squarespace favicon, your site might blend into the crowd like a wallflower at a party.
A custom favicon helps users recognize and remember your site, adding a dash of branding flair to your online presence.
Also Read, How Client Tracking Software Can Transform Your Business
Wrapping It Up
Building a Squarespace website can be a fun and rewarding experience, but it’s important to avoid these common pitfalls. Remember, your website is a reflection of you and your brand—so treat it like a delicious cake! With the right ingredients and a little bit of care, you’ll have a stunning Squarespace site that serves up a delightful experience for your visitors.