{"id":479,"date":"2024-09-11T04:59:59","date_gmt":"2024-09-11T04:59:59","guid":{"rendered":"https:\/\/virtualoplossing.com\/blog\/?p=479"},"modified":"2024-10-18T12:20:13","modified_gmt":"2024-10-18T12:20:13","slug":"how-to-structure-a-uniform-resource-locator-for-seo-success","status":"publish","type":"post","link":"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/","title":{"rendered":"How to Structure a Uniform Resource Locator for SEO Success"},"content":{"rendered":"\n<p>When SEO started, keyword stuffing was effective. Over time, though, algorithm updates have changed things, leaving only a few practices, like Uniform Resource Locator optimization, still important.<\/p>\n\n\n\n<p>Google\u2019s algorithm changes have altered the SEO landscape, but URL optimization has remained crucial. It&#8217;s a key part of on-page SEO that every content marketer should understand.<\/p>\n\n\n\n<p>To help, allow us to explain the basics of URL optimization and share current best practices and expert tips.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#What_is_a_URL\" >What is a URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#URL_Example\" >URL Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#Importance_of_URL_in_SEO\" >Importance of URL in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#Ranking_Factors_in_SEO_Success\" >Ranking Factors in SEO Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#Improving_User_Experience\" >Improving User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#Creating_Accessible_Links\" >Creating Accessible Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#SEO_Best_Practices_for_URLs\" >SEO Best Practices for URLs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#1_The_Importance_of_Simplicity_in_URL_Design\" >1. The Importance of Simplicity in URL Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#2_Best_Practices_for_Standardizing_URL_Formats\" >2. Best Practices for Standardizing URL Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#3_The_Three-Level_Structure_Approach\" >3. The Three-Level Structure Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#4_Better_to_Skip_the_Dates\" >4. Better to Skip the Dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#5_Removing_Non-Essential_Words_in_Slugs\" >5. Removing Non-Essential Words in Slugs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#6_Managing_Dynamic_URLs\" >6. Managing Dynamic URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#7_Relevant_Keywords_in_SEO\" >7. Relevant Keywords in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#8_Prioritizing_Quality_Over_Keyword_Stuffing\" >8. Prioritizing Quality Over Keyword Stuffing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#9_Content_That_Is_Easy_to_Read\" >9. Content That Is Easy to Read<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#10_URL_Readability_with_Hyphen_Word_Separation\" >10. URL Readability with Hyphen Word Separation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#11_Stick_to_Lowercase_Letters_in_URLs\" >11. Stick to Lowercase Letters in URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#12_Avoid_Duplicate_Slugs_Across_Your_Website\" >12. Avoid Duplicate Slugs Across Your Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#Getting_the_Most_Out_of_Your_URL_Structure\" >Getting the Most Out of Your URL Structure<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_URL\"><\/span>What is a URL?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A URL (Uniform Resource Locator) is like an internet street address. Instead of guiding mail carriers, it helps users find webpages. Just as a physical address includes town, street, and building number, URLs have levels to direct users to specific pages within a website.<\/p>\n\n\n\n<p>A URL usually includes several parts: Protocol, subdomain, domain, subdirectory, and slug. The protocol can be HTTP or HTTPS, with HTTPS indicating a secure connection. The subdomain is often \u201cwww.\u201d but can also be custom ones like \u201cshop.\u201d or \u201cblog.\u201d<\/p>\n\n\n\n<p>Next is the domain name that contains a top-level domain like \u201c.com\u201d and a second-level domain, typically a brand or project name.<\/p>\n\n\n\n<p>These parts will lead you to the homepage. From thereon, you might navigate to a subdirectory and then to a slug, which identifies specific pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Example\"><\/span>URL Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For instance, in the URL https:\/\/blog.virtualoplossing.com\/marketing\/url-for-seo-sucess, the different parts are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Protocol: <\/strong>HTTPS:\/\/<\/li>\n\n\n\n<li><strong>Subdomain: <\/strong>blog.<\/li>\n\n\n\n<li><strong>SLD:<\/strong> virtualoplossing<\/li>\n\n\n\n<li><strong>TLD:<\/strong> .com<\/li>\n\n\n\n<li><strong>Subdirectory: <\/strong>\/marketing<\/li>\n\n\n\n<li><strong>Slug: <\/strong>\/url-for-seo-sucess<\/li>\n<\/ul>\n\n\n\n<p>One can easily tell from this URL that they&#8217;re on a blog about URL basics. It\u2019s been posted by Virtual Oplossing and hosted using a secure connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_URL_in_SEO\"><\/span>Importance of URL in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>URLs help direct visitors to the right webpage and show search engines what keywords a page is relevant for. They also make it easier to navigate the internet compared to using numerical IP addresses.<\/p>\n\n\n\n<p>To make the most of these benefits, it&#8217;s important to follow SEO best practices for URLs. Let\u2019s explore why having well-structured URLs is so important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ranking_Factors_in_SEO_Success\"><\/span>Ranking Factors in SEO Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>URLs are a factor in Google&#8217;s search rankings because they help search engines understand what each webpage is about. To improve this, relevant keywords are added to URLs so Google can better grasp the content and its purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improving_User_Experience\"><\/span>Improving User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword stuffing is outdated. Now, SEO is about balancing the needs of search engines and actual readers. The goal is to create descriptive URLs so users know what to expect from the page.<\/p>\n\n\n\n<p>If someone shares a Uniform Resource Locator via direct message, it should make the recipient feel confident they\u2019re clicking on a valuable and relevant page. Achieving this helps increase backlinks and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Accessible_Links\"><\/span>Creating Accessible Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One thing that\u2019s frustrating about LinkedIn is how it handles external URLs. You can\u2019t use anchor text for hyperlinks; you have to include the full, often unattractive link, like https:\/\/www.example.com\/post\/p123\/.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"345\" src=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Creating-Accessible-Links.png\" alt=\"\" class=\"wp-image-482\" style=\"width:821px;height:auto\" srcset=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Creating-Accessible-Links.png 608w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Creating-Accessible-Links-300x170.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n\n\n\n<p>Although a link formatting shortener could help make the URL look better, it&#8217;s an extra step. It&#8217;s best to use descriptive, well-formatted, and concise URLs from the start to avoid that issue.<\/p>\n\n\n\n<p>Now that we\u2019ve covered the basics, let\u2019s look at the SEO best practices to achieve this.<\/p>\n\n\n\n<p>Creating the perfect internet address is just one aspect of ranking well in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Best_Practices_for_URLs\"><\/span>SEO Best Practices for URLs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Importance_of_Simplicity_in_URL_Design\"><\/span>1. The Importance of Simplicity in URL Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is very complex and always changing, much like a challenging puzzle. One useful resource is Google&#8217;s guidelines on URL optimization. They suggest creating a simple URL structure and using clear, descriptive words.<\/p>\n\n\n\n<p>Although \u201csimple\u201d can mean different things to different people, here are some effective Internet Address structures based on the type of website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content website:<\/strong> https:\/\/example.com\/category\/post-title<\/li>\n\n\n\n<li><strong>Ecommerce website:<\/strong> https:\/\/example.com\/product-category\/product-name<\/li>\n\n\n\n<li><strong>Service-based website: <\/strong>https:\/\/example.com\/service-category\/service-name<\/li>\n\n\n\n<li><strong>Local business website:<\/strong> https:\/\/example.com\/location\/service<\/li>\n\n\n\n<li><strong>Portfolio website:<\/strong> https:\/\/example.com\/portfolio\/project-name<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Best_Practices_for_Standardizing_URL_Formats\"><\/span>2. Best Practices for Standardizing URL Formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using one of the recommended URL structures is a good idea, but it&#8217;s also helpful to brainstorm with a team to find what works best. Consistency is key to maintaining a strong URL structure.<\/p>\n\n\n\n<p>Ryan Ratkowski, founder of Cascade Interactive, explains that URLs are a stable foundation. Changing them later can lead to broken links and lost SEO benefits unless managed properly with redirects.<\/p>\n\n\n\n<p>This is like setting up a building\u2019s plumbing: it\u2019s important to get it right from the start rather than making big changes later. It&#8217;s best to follow <a href=\"https:\/\/virtualoplossing.com\/blog\/how-to-optimize-shopify-for-seo-best-practices-and-tools\/\"><strong>SEO best practices<\/strong><\/a> for URLs when first building a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_The_Three-Level_Structure_Approach\"><\/span>3. The Three-Level Structure Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When setting up a URL structure for the first time, there was a temptation to use many subfolders and categories. However, it&#8217;s now clearer to keep things simple and logical.<\/p>\n\n\n\n<p>Jacob Kettner, CEO of First Rank, advises keeping URLs to \u201ca maximum of three hierarchical levels\u201d to ensure they are clear without being too complex.<\/p>\n\n\n\n<p>He explains that this approach balances categorization with user-friendliness, avoiding overwhelming users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Better_to_Skip_the_Dates\"><\/span>4. Better to Skip the Dates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They carefully consider adding timestamps to URLs, as it can make a webpage seem outdated. Both users and Google prefer content that appears fresh. Keeping URLs timeless is often better.<\/p>\n\n\n\n<p>Maddy Osman, founder of The Blogsmith, agrees by noting that articles usually take three to six months to rank in the top 10 on search results. Adding a year to the URL can reduce the article\u2019s ranking potential.<\/p>\n\n\n\n<p>For WordPress users, it\u2019s important to check under \u201cSettings\u201d &gt; \u201cPermalinks\u201d to make sure the permalink structure doesn\u2019t include time information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Avoid-Adding-Dates-1024x374.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Avoid-Adding-Dates-1024x374.png 1024w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Avoid-Adding-Dates-300x110.png 300w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Avoid-Adding-Dates-768x281.png 768w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Avoid-Adding-Dates.png 1318w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Removing_Non-Essential_Words_in_Slugs\"><\/span>5. Removing Non-Essential Words in Slugs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quick question. Which URL is better?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\/how-to-optimize-your-urls-for-search-quick-tip<\/li>\n\n\n\n<li>\/how-to-optimize-urls-for-search<\/li>\n<\/ul>\n\n\n\n<p>Writers and editors often ask about this. The preferred Internet Address removes unnecessary words like \u201cyour,\u201d \u201cquick,\u201d and \u201ctip,\u201d making it simpler and clearer.<\/p>\n\n\n\n<p><strong>A 2023 Backlinko study <\/strong>showed that<strong> <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">shorter URLs usually rank better than longer ones<\/a>, <\/strong>so keeping URLs 66 characters is a good practice.<\/p>\n\n\n\n<p>While removing words like \u201cto\u201d and \u201cfor\u201d could shorten the URL further, keeping them makes the URL more readable. It\u2019s about finding the right balance, which becomes easier with practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Managing_Dynamic_URLs\"><\/span>6. Managing Dynamic URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While static URLs stay the same each time they are accessed, some website builders generate dynamic URL parameters automatically when the page loads.<\/p>\n\n\n\n<p>In these situations, there isn\u2019t full control over the URL, resulting in URLs with random symbols and numbers. This can be challenging, but it&#8217;s not a major concern.<\/p>\n\n\n\n<p>If you understand your website\u2019s limitations and optimize the Uniform Resource Locator slugs you can control, parameterized URLs shouldn\u2019t negatively impact your SEO performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Relevant_Keywords_in_SEO\"><\/span>7. Relevant Keywords in SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since URLs help search crawlers understand what a webpage is about, it&#8217;s a good idea to include relevant keywords in them. This also boosts the <a href=\"https:\/\/virtualoplossing.com\/blog\/effective-digital-marketing-strategies-for-maximum-roi\/\"><strong>click-through rate<\/strong><\/a> (CTR) for the page.<\/p>\n\n\n\n<p>A 2023 Backlinko study found that webpages with URLs matching search keywords had a higher CTR compared to those with unrelated URLs.<\/p>\n\n\n\n<p>For example, if users search for \u201cergonomic keyboards,\u201d using an SEO-friendly URL slug like \u201cergonomic keyboards\u201d is better than using something like \u201cflexible keyboards.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Prioritizing_Quality_Over_Keyword_Stuffing\"><\/span>8. Prioritizing Quality Over Keyword Stuffing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Do_s-and-Don_ts-1024x536.webp\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Do_s-and-Don_ts-1024x536.webp 1024w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Do_s-and-Don_ts-300x157.webp 300w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Do_s-and-Don_ts-768x402.webp 768w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Do_s-and-Don_ts.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When an article relates to several main keywords, it&#8217;s not effective to include all of them in the URL. Doing so can create a long, messy Uniform Resource Locator like this:<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">https:\/\/blog.hubspot.com\/marketing\/url-best-practices-for-seo-friendly-structure-optimization.html<\/mark><\/p>\n\n\n\n<p>Such a URL looks cluttered and can confuse readers about the page&#8217;s content. SEO best practices emphasize usability, so simpler URLs are preferred.<\/p>\n\n\n\n<p>Instead, it\u2019s better to select one key keyword for the Uniform Resource Locator and let the content web address the other topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Content_That_Is_Easy_to_Read\"><\/span>9. Content That Is Easy to Read<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s important that URLs are clear and easy for users to understand. People should be able to quickly grasp what they\u2019ll find based on the URL slug.<\/p>\n\n\n\n<p>To achieve this, sometimes keywords need to be reordered, words omitted, or stop words added. For example, if the URL slug \u201c\/google-algorithm-update-names\u201d is too confusing, it can be changed to \u201c\/names-of-google-algorithm-updates\u201d for better clarity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_URL_Readability_with_Hyphen_Word_Separation\"><\/span>10. URL Readability with Hyphen Word Separation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>URLs cannot have spaces. To avoid ending up with a URL slug like \u201c\/googlealogrithmupdatenames,\u201d a separator is needed. Google recommends using hyphens (-) instead of underscores (_) for this purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Stick_to_Lowercase_Letters_in_URLs\"><\/span>11. Stick to Lowercase Letters in URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though proper capitalization is important, lowercase letters are preferred in URLs. Using lowercase keeps URLs consistent and avoids issues with case-sensitive web servers, where a user might enter a URL in lowercase instead of uppercase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Avoid_Duplicate_Slugs_Across_Your_Website\"><\/span>12. Avoid Duplicate Slugs Across Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>URLs must have unique slugs to avoid being seen as duplicate content by Google, which can lead to penalties. To prevent pages from competing in search results, it\u2019s important to use distinct URL slugs.<\/p>\n\n\n\n<p>For example, if an ecommerce store ends up with similar URLs like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">https:\/\/www.example.com\/product-category-one<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">https:\/\/www.example.com\/product-category-directory\/product-category-one<\/mark><\/li>\n<\/ul>\n\n\n\n<p>Canonical tags are used to tell search engines which Uniform Resource Locator should be shown in search results. This is a common <a href=\"https:\/\/virtualoplossing.com\/blog\/what-seo-techniques-and-strategies-are-working\/\"><strong>technical SEO practice<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Updating-Canonical-Tags-1024x536.webp\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Updating-Canonical-Tags-1024x536.webp 1024w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Updating-Canonical-Tags-300x157.webp 300w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Updating-Canonical-Tags-768x402.webp 768w, https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Updating-Canonical-Tags.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_the_Most_Out_of_Your_URL_Structure\"><\/span>Getting the Most Out of Your URL Structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When people are scrolling on their phones, they don\u2019t usually analyze the URLs they click; they just tap on them. However, well-structured URLs can lead to more traffic. Following best practices becomes second nature with time. SEO is a significant part of Digital Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When SEO started, keyword stuffing was effective. Over time, though, algorithm updates have changed things, leaving only a few practices, like Uniform Resource Locator optimization, still important. Google\u2019s algorithm changes have altered the SEO landscape, but URL optimization has remained crucial. It&#8217;s a key part of on-page SEO that every content marketer should understand. To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Structure a Uniform Resource Locator for SEO Success<\/title>\n<meta name=\"description\" content=\"Master SEO with effective URL optimization. Learn key practices for better structure, visibility, and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Structure a Uniform Resource Locator for SEO Success\" \/>\n<meta property=\"og:description\" content=\"Master SEO with effective URL optimization. Learn key practices for better structure, visibility, and user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/virtualoplossing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/virtualoplossing\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T04:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T12:20:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Internet-Marketing-in-Scaling-Your-Startup.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"VO Official Blogs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VO Official Blogs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\"},\"author\":{\"name\":\"VO Official Blogs\",\"@id\":\"https:\/\/virtualoplossing.com\/blog\/#\/schema\/person\/a9b2c38f18bbe2a355f37da98a938f4f\"},\"headline\":\"How to Structure a Uniform Resource Locator for SEO Success\",\"datePublished\":\"2024-09-11T04:59:59+00:00\",\"dateModified\":\"2024-10-18T12:20:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\"},\"wordCount\":1565,\"publisher\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Internet-Marketing-in-Scaling-Your-Startup.webp\",\"articleSection\":[\"Seo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\",\"url\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/\",\"name\":\"How to Structure a Uniform Resource Locator for SEO Success\",\"isPartOf\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/virtualoplossing.com\/blog\/how-to-structure-a-uniform-resource-locator-for-seo-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/virtualoplossing.com\/blog\/wp-content\/uploads\/2024\/09\/Internet-Marketing-in-Scaling-Your-Startup.webp\",\"datePublished\":\"2024-09-11T04:59:59+00:00\",\"dateModified\":\"2024-10-18T12:20:13+00:00\",\"description\":\"Master SEO with effective URL optimization. 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